A St-Germain brand activation at W Edinburgh, where two rooftop pods were transformed into an ‘orangerie’-inspired space filled with trees, greenery and fragrant botanicals.
Powderkeg Production developed the spatial design to create a cosy yet elevated brand environment, with a focus on capturing the freshness of St-Germain and the light, refreshing character of the Hugo Spritz.
Lemon, eucalyptus, rosemary, bay leaf and thyme combined with a rare spell of sunshine and breathtaking views across Edinburgh and the Firth of Forth to create an evocative, immersive experience that brought the spirit of the French Riviera to the rooftop.
After the success of the summer activation, St-Germain and the W Hotel asked us to refresh the pods with seasonal decoration and foliage.
Pine trees replaced the lemon trees, summer aromatics gave way to bay leaves and lemon-scented cypresses.
With the darker winter days ahead, we introduced delicate fairy lights and dressed the space with winter garlands, holly, and dried limes and lemons, adding fragrance while keeping everything on-brand.
From initial design to budgeting, ordering and production, I ensured the project meets the standards and the look we were striving to achieve.
