Back to School YO! Sushi mailers sent to participating families to build excitement for kids. The mailers included a branded YO! Sushi bento box, a voucher for the family to spend at YO! Sushi restaurants, colouring books, origami, games, and other assets to keep children entertained.
Designed and produced under Powderkeg Production, alongside SALAD Social.
My role was to bring the entire idea to life, from creating a budget, to designing and managing the production of the printed assets, and liaising with SALAD social.
