For the third year in a row, we designed and produced the exhibition stand for Takamaka at Bar Convent Berlin. The stand was subsequently adapted for Whisky Live Hamburg, with the converted Moke taking centre stage as the key brand asset and a natural focal point for visitors.
From the initial design development through to production and delivery, I was at the centre of bringing the stand to life — coordinating the creative, practical and production requirements to ensure the concept translated successfully from the page to the show floor.
Designed and produced under Powderkeg Production.
A tropical mini paradise landed at BCB. The vision for Takamaka's stand was to create an illusion of the Seychelles islands and make the attendees feel the crushing of the waves, and the light warm breeze play with their hair, all while enjoying a cooling Takamaka Rum cocktail.
We opted for back-lit frames for increased visibility and impact. With the ability to change the printed fabric, these frames can be reused at future activations, thus increasing their utility and saving costs in the long run.
The stand was split into four main areas - the Moke and the self-serve bar for sampling and drinks, Honesty Shop for giving away merchandise, networking/bar area, and storage.
With the brand's objective to raise funds for Equal Measures by selling merch at discounted rate, we turned this into an interactive element by installing a mechanical counter which was updated automatically in real-time as people donated money via scanning QR codes.
