We created various global travel retail designs for duty-free shopping at UAE. All designed under Powderkeg Production.
DUBAI DUTY-FREE
A 360º pillar split into four sections focused on the St. Andre series. Three bays were dedicated to the three SKUs (one per bay), with the fourth bay acting as a sampling station.
Below are a couple of additional gondola designs for Dubai Duty-Free. With the St Andre being introduced at Dubai DF, the focus strongly leaned to highlight the promotion in place. The promo prices are clearly compared to the original ones.
SHARJAH DUTY-FREE
For Sharjah Duty-Free, we designed a fully new gondola, focusing on the stocked Seychelles series. Again, each side holds one of the SKUs, with the fourth side containing a digital screen to maximise brand exposure and visibility.
Takamaka were also offered another display section at Sharjah Airport, consisting of a round bar and a canopy. We aimed to maximise the visual impact of the display by creating a large die-cut floor sticker, and adding table top bottle glorifiers.
ABU DHABI DUTY-FREE
For the Abu Dhabi Duty-Free we rebranded an existing gondola, with the focus on the Seychelles series and the promotion in place.
